simply viewing the apple logo provokes religious euphoria

“and no one seems to recognize the symbols come to life,
the bitten apple on the screen & jesus had a wife…”

simply viewing the apple logo provokes religious euphoriafrom the register: A team of British neuroscientists has confirmed what IT atheists have known for years – that the brains of Jobsian cult members respond to the sight of Apple products in much the same way that religious believers respond to religious imagery.

In a recent BBC documentary, Secrets of the Superbrands, the neuroscientists ran an MRI scan on the brain of Alex Brooks, the editor of World of Apple, who claims that the Jobsian cult is “definitely” on his mind 24 hours a day. They discovered that photos of things like the iPhone and the iPad make certain parts of his brain all tingly.

We see quite an amount of changes in the brain when he’s actually looking at Apple products, which is quite fascinating,” explained professor Gemma Calvert, a neuroscientist at the University of Warwick. “There’s much more activity in the visual cortex, an enhanced visual attention, if you like, to Apple products.” Much the same thing occurs, she explained, when holy imagery is shown to religious zealots.