With ‘Drone To Home’ Service, Netflix Uses Satire Against Amazon

from nytimes.com: Netflix on Tuesday released a satirical video promising “Drone to Home” delivery of DVDs to customers, taking an obvious swipe at Amazon’s plan to deliver items to consumers via small octocopters, a.k.a. drones… Barely a minute long, the video purports to show a Netflix warehouse with cute little copters flying off carrying the distinctive red Netflix DVD envelopes. “Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” the narrator says, as one woman tries to run away from a drone following her, and another explodes in the background.