Big Mac, Thin Wallet: Fast Food Breaks Your Bank and Your Brain

from In recent years we have seen plenty of studies of the impact of fast food on our bodies. But what about our psychological health? ... Across several studies, we found that thoughts of fast food spurred participants to hurry through reading a paragraph describing their city; express a greater desire for time-saving products; report less happiness from savoring a beautiful opera duet; and save less for tomorrow. These findings — that our associations with fast food can induce greater impatience — are interesting in their own right, but they are especially important because of the pervasiveness of fast food in our modern environment.