from allgov: For the first time in consumer history, Americans are buying more wheat bread than white bread. From July 2009 to July 2010, sales of wheat bread increased 0.6%, totaling $2.6 billion, while white bread sales declined 7%, to $2.5 billion. Americans seem to be turning to wheat bread for its healthier, nutritional value. Declining sales of white bread have hurt long-time producers like Sara Lee, whose sales dipped 10% from last year. The company is reportedly up for sale. Other brands that are hurting include Hostess’ Wonder Bread, down 5 percent to $220 million, and Bimbo’s Stroehmann, down 6% to $116 million.