Ecigs Market Boom Targets Youth

from While tobacco products have long been banned from the nation’s airwaves, the booming electronic cigarette market is proving happy to fill the void. The lure of a glowing television screen now provides the e-cigarette industry its best method of reaching America’s youth and young adults, according to a new report released Monday charting the exponential growth in its cable advertising over the past two years. While the products are illegal for minors in nearly 40 states, the study in the journal Pediatrics found that youth exposure to e-cigarettes has increased 256 percent from 2011 to 2013. Young adult exposure more than tripled — up 321 percent — in that same time frame. The researchers, from RTI International and the Florida Department of Health, studied ad exposure for an estimated 24 million young Americans from the ages of 12 to 24.

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