Facebook to Show Video Commercials That Play Automatically

Facebook Forces Video Ads on You Because Marketers Told It To*
from mercurynews.com: Some Facebook users will see video commercials Thursday that start playing automatically when users scroll through their usual stream of posts and updates from friends, the social networking company said Tuesday. But the commercials won’t make a sound unless a user taps or clicks on them. Facebook is hoping to strike a balance as it seeks to launch what could be a new, multi-billion-dollar advertising business — without annoying users or packing their News Feeds with loud and obnoxious commercials.

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