Uncategorized

how coca-cola shaped the modern-day santa

how coca-cola shaped the modern-day santa

from eatocracy: Where did the iconic Santa Claus imagery we have all come to know - red suit, pleasantly plump, flowing white beard, rosy cheeks - come from? Turns out, Coca-Cola's advertising program was more than a little helper in the modern interpretation of Saint Nick. Eatocracy talked with Phil Mooney, the Coca-Cola Company's Vice President for Heritage Communications (also known as the “in demand Santa man”), to get the lowdown on the how the jolly man came to life.

#PumpUpThaVolume: September 18, 2020