from naturalnews.com: For the past 10 years Okanagan Specialty Fruits, a small company out of British Columbia, Canada has been developing what will most likely be the first genetically engineered apple to hit the market. The purpose of the genetic alteration is to prevent the apple from turning brown or bruising. The primary objective of the new trait; however, focuses mainly on industry supply chain costs rather than the consumer, as fewer apples will be rejected by grocery stores due to minor bruising. Company president, Neal Carter nevertheless insists that the goal of the company is to get people to eat more apples. While this may also be true, the public strongly opposes the new GMO. Okanagan conducted their own survey asking Americans whether they would be likely to purchase Arctic apples. According to the survey 60 percent of American apple eaters would be extremely likely to purchase the apples. Another survey was taken a year later by the British Columbia Fruit Growers’ Association. This time, genetic engineering was emphasized in the survey. The overwhelming result was that 70 percent of Canadians opposed the apple. Undoubtedly Okanagan downplayed the GE aspect, while emphasizing the apple’s advantages. It’s safe to say most people wouldn’t prefer a GM apple over a normal one. It’s also safe to assume that if everyone understood the potential health consequences of GM foods, nobody would ever give their approval to any GM food.

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