Here's what's going on: Esquire's "Eat Like A Man" blog published an article today written by high-end roaster La Colombe Torrefaction owner Todd Carmichael, in which Carmichael writes that "Duane Sorenson, the founder of Stumptown, the Che Guevara of the rock-star barista movement, sold his life's work to the highest bidder." What he doesn't write is the name of the buyer or a confirmation from any third party.
A Twitter-fueled outrage ensued, with various parties calling out Carmichael and Carmichael citing vague "sale docs" in his defense. Then Colin Meloy, of all people, tweeted that Stumptown might have been sold to Vitamin Water, linking to a Portland blog who furthered speculation by uncovering a recent corporate filing from the Stumptown Coffee Corp—which is a different company than Stumptown Coffee Roasters—whose owner has ties to Vitamin Water, among other companies.
We reached out to Stumptown and Carmichael for comment and are awaiting response from both.