Conagra Broadens Campaign to Feed Hungry Kids

Update: Conagra CEO on customers & rising prices
Conagra Broadens Campaign to Feed Hungry Kidsfrom nytimes: ConAgra Foods, whose social cause is ending child hunger, is taking a new approach to raise the issue’s visibility. The company is starting its largest campaign ever, including a television special, to spur more grass-roots involvement to make sure no child goes hungry. The Omaha-based ConAgra financed a 30-minute program, hosted by Al Roker of the “Today” show on NBC, to tell the stories of American families who, each day, face the question of whether they will have enough to eat…

To amplify its campaign, called “Child Hunger Ends Here,” ConAgra also is incorporating social media, including bloggers, digital placement and paid advertising to spread information about the increasing prevalence of child hunger and provide consumers with practical suggestions on how to help their communities…

Also, some 20 bloggers, mostly mothers recruited by ConAgra in various communities nationwide, will use Twitter and other social media like Facebook to share local stories and update their activities. And the company is adding a service day to the campaign. Its 25,000 employees can select a day in April to volunteer to work against child hunger — which, ConAgra says, “is as near as next door, or down the street.”

with a little help from some whores on television

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