hershey’s, kraft top research & development charts in US

from warc: Hershey’s, Kraft and the Kellogg Company are the firms seen as having the best innovation programmes by US consumers, a study has revealed. The Temkin Group, the consultancy, surveyed 5,000 people, asking panellists how likely they would be to try new goods and services rolled out by leading brand owners “right away”, with Hershey’s, the confectioner, leading the charts on 52.8%. The firm has established the objective of securing one point of its “growth algorithm” per year via this route, and is currently “well ahead” of such a target for 2011 “It’s really about sticky innovation that’s additive to both ourselves and retailers,” said John Bilbrey, CEO of Hershey’s. “Our goal is not about quantity, it’s about quality and ensuring that they have net contribution as after cannibalisation to our business.”

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