Star Athletes Like LeBron, Serena Cash In On Junk Food Endorsements
from latimes.com: Superstar athletes Peyton Manning, LeBron James and Serena Williams led their colleagues with endorsements of food and beverages that are calorie-dense and unhealthful – sending mixed messages about diet and health, researchers said. Of 512 brands endorsed by 100 top athletes, nearly a quarter of them (122) were for food and beverages – 44 different brands in 2010, the year studied by researchers from Yale, Stanford, Duke and Harvard universities. (Some brands appeared more than once on the list.) Nearly 80% of the 49 food products were “energy-dense and nutrient-poor,” and 93% of the 73 beverages got all of their calories from added sugar, according to the study, published Monday in the journal Pediatrics.
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