Video game publisher pulls real weapons promotion

from Electronic Arts has pulled a charity promotion that involved the sale
of actual weapons featured in the first-person shooter game Medal of Honor.

This year, the game publishing giant teamed up with weapons
manufacturers to create Project Honor – a fund-raiser that aimed to
“benefit the families of special operations warriors”.

As a part of the deal, arms makers had their weapons featured
in the game and also produced merchandise that included actual weapons,

the sale of which would benefit various war charities.

Medal of Honor – Warfighter’s offical website, originally had
links to the arms manufacturers’ websites, where people could buy
weapons, such as the “Voodoo Hawk” Tomahawk, which features an
“extending cutting head”.
These have since been taken down after numerous complaints from both
within and outside the gaming community about the promotion of the sale
of deadly weapons on the game’s website.

“We’ve been working with those partners because we wanted to be authentic, and we wanted to give back to the communities,” Medal of Honour executive producer Greg Goodrich told gaming website Eurogamer.

Despite public outcry, it is understood that the partnerships between
Electronic Arts and the arms manufacturers are still in place;
weapons are just not being promoted on the Medal of Honour of website.

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