Big Food Marketing ‘Facts Up Front’ Labels

from The food industry appears poised to one-up the Obama administration with the launch of a national media blitz to promote its own nutrition labels on the front of food packages. The Grocery Manufacturers Association and the Food Marketing Institute, which represent the biggest food companies and retailers, will roll out a coordinated marketing campaign, spending as much as $50 million, on Monday to promote their “Facts Up Front,” the industry’s own voluntary program for providing nutrition information on the front of food and beverage packages… The groups briefed other food industry associations about the marketing campaign last Tuesday.

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