from ap: Tony the Tiger and Toucan Sam can rest easy. Government officials fine-tuning guidelines for marketing food to children say they won’t push the food industry to get rid of colorful cartoon characters on cereal boxes any time soon.

related update: deceptive marketing exposed in new report*
download pdf: cereal crimes: how ‘natural’ claims deceive consumers & undermine the organic label – a look down the cereal & granola aisle*