Kraft Hypes Velveeta Shortage Ahead of Stupor Bowl

from First the Srirachapocalypse. Now the Velveetapocalypse. Just in time for Super Bowl, fans could be hard pressed to find their favorite gooey dip ingredient. According to Ad Age, Kraft Foods Group is “grappling with a Velveeta shortage just as the dip season kicks into full gear.” They cite reports of a shortage at a few East Coast grocery stores, although it’s unclear if the shortage goes beyond that area.

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