More Foods Going to Pouch Packaging

Plus, there’s no more pesky recycling!

from Packaged food makers are thinking outside the bottle and can. More to the point, they’re increasingly partial to pouches. Kitchen staples from Campbell Soup Co. and H.J. Heinz Co. will be joining other consumer products in pouches this year. The trend is being driven by savings on packaging and shipping costs as well as aesthetics — an upscale pouch sporting elaborate graphics offers a modern look and premium appeal, marketers say. John Kalkowski, editorial director of Packaging Digest, said pouches also are becoming more prevalent because technology has improved, doubling average shelf life from one year to two.

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